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  • Fractional Executive services

    Engaging a fractional Chief Marketing Officer, Chief Digital Officer or Chief Experience Officer can give your business a significant competitive advantage in the rapidly evolving Australian digital landscape.
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Consider a fractional Executive to establish or uplift your marketing, digital or customer experience function

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Understanding the fractional model

A fractional Chief Marketing Officer (CMO), Chief Digital Officer (CDO) or Chief Experience Officer (CXO) is a senior executive who works with businesses remotely on a part-time basis, providing strategic leadership without the full-time commitment or cost. This model has gained significant traction among businesses in Australia. 


Fractional Executives integrate deeply into the business, understanding company culture, market position, and long-term objectives. They develop comprehensive strategies, build and lead teams, establish processes and systems, and drive measurable results while working closely with other executives to align efforts with overall business goals.


Transform your business with fractional Executive leadership

Australian agribusinesses, B2B companies and startups face unprecedented challenges in today's rapidly evolving marketplace. Customer expectations are rising, digital transformation is accelerating, and competition is intensifying. The businesses that thrive will be those that prioritize customer experience, operational excellence, and strategic innovation.


Whether you need a fractional Chief Marketing Officer to drive growth, a Chief Digital Officer to lead transformation, or a Chief Experience Officer to enhance customer relationships, fractional executive leadership provides the expertise you need without the full-time commitment.


Take Action Today

Consider engaging a fractional executive if your business is experiencing:

  • Stagnant growth or declining market share

  • Customer satisfaction challenges or increasing churn

  • Difficulty competing with more digitally advanced competitors

  • Internal capability gaps in marketing, digital transformation, or customer experience

  • Need for strategic leadership without the budget for full-time executives

The opportunity is now. Australian businesses that invest in fractional executive leadership today will be positioned to capture market share, improve profitability, and build sustainable competitive advantages. Take the first step toward transformation by exploring how fractional CMO, CDO, or CXO services can accelerate your business growth.


Contact Agency 357 and speak with a qualified fractional executive consultant today to discuss how strategic leadership can transform your agribusiness or B2B company into a market leader that customers choose, recommend, and remain loyal to for years to come.


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Case study: How a fractional CXO transformed a regional agricultural equipment supplier

A mid-sized agricultural equipment supplier based in Australia was struggling with declining customer satisfaction and increasing competition from digital-native agtech companies. Despite having quality products and decades of industry experience, they were losing market share to competitors who offered superior customer experiences.


The company's leadership team recognized they needed strategic customer experience expertise but couldn't justify the cost of a full-time Chief Experience Officer. That's when they decided to engage a fractional CXO for 2 days per week.

The challenge

  • Fragmented customer touchpoints across sales, service, and support

  • Inconsistent communication between field representatives and farmers

  • Manual processes that created delays in order fulfillment and service delivery

  • Limited understanding of the evolving digital expectations of younger farm managers

  • Difficulty competing with agtech startups offering streamlined digital experiences

The Fractional CXO Approach

The fractional CXO implemented a comprehensive customer experience transformation strategy:

  • Customer Journey Mapping: Conducted detailed analysis of farmer interactions from initial inquiry through ongoing support

  • Digital Integration: Developed a unified customer portal connecting sales, service scheduling, and parts ordering

  • Staff Training: Implemented customer-centric training programs for field representatives and support staff

  • Feedback Systems: Established regular customer feedback loops and satisfaction measurement protocols

  • Process Optimisation: Streamlined internal processes to reduce response times and improve service delivery

What Success Looks Like After One Year

Twelve months after engaging a fractional CXO, agribusiness suppliers can expect to achieve:

Operational Improvements

  • Streamlined Customer Processes: Unified systems that provide seamless experiences across all touchpoints

  • Improved Service Delivery: Predictable, reliable service that meets farmer seasonal demands

  • Enhanced Digital Capabilities: Modern customer portal with self-service options and real-time order tracking

Financial Improvements

  • Revenue Growth: through improved retention and new customer acquisition

  • Margin Improvement: Higher-value service contracts and reduced customer acquisition costs

  • Operational Efficiency: Reduction in customer service costs through process optimization

  • Market Share Growth: Competitive advantage over traditional suppliers lacking customer experience focus

Strategic Positioning

  • Industry Leadership: Recognition as an innovative agribusiness supplier embracing modern customer expectations

  • Competitive Differentiation: Clear value proposition beyond product quality to include superior service experience

  • Future-Ready Operations: Scalable systems and processes that support continued growth

  • Customer Advocacy: Strong referral network and positive industry reputation